There are many marketing tools today. Broadcast campaign is one of them. It makes use of various media, like TV and radio, to advertise goods and/or services. Another instrument is direct mail. Sending personalized messages coupled with a professional-looking design is still being maximized by some companies. Others utilize telemarketing. They call targeted prospects to create interests, make follow-ups or set up appointments. There are also digital tools. These include social media, search engine marketing, search engine optimization, online advertising, email campaign and cost per action.
With the number of marketing vehicles to choose from, what will suit for your insurance company? If you could just do them all, why not? But the thing is, you have limited resources. Your people cannot just abandon their responsibilities and focus on implementing such programs. Your financial assets are not meant to be fully spent on such endeavor alone. So, what is/are the best tools that will bring you maximum results for a fraction of costs?
For a high return on investment with less investment, you can implement an insurance telemarketing program. Of all the tools, why use cold-calling? I bet you are also wondering why choose the phone over the others. Here are some reasons:
It works best in getting sales-ready buyers. Just so you know, there are already ripe insurance leads. Meaning to say, there are prospects who want to pay for an insurance service and just wait for the right partner. By reaching them quickly through the phone, you can bring them to your company before your competitors do.
It is a fast vehicle in creating interests. The telephone is one of the top notchers in fast and reliable lead generation and appointment setting campaigns. It is the only tool that reaches potential clients and receive immediate responses afterwards.
Outsourcing is a low-cost undertaking. By partnering with an insurance call center, you will not just generate mere life insurance leads, annuity leads or medicare leads. More importantly, you are served with insurance appointments for a fraction of costs. With this, you can focus more on closing rather than being dragged on prospecting.
Do not be satisfied with less number of quality leads. Get sales-generating appointments to increase your revenue.