When Lead Generation Falls Short Of Expectations « ledgerleads_blog

When Lead Generation Falls Short Of Expectations



May 3rd, 2013

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If you find the title a bit ominous, rest assured that even the best lead generation companies do not always meet the expectations of their clients due to factors outside their control. They are however well within your own if you know when to act fast enough. Do not think your lead generation services are completely off the hook though as there are also things they can do to help.

Sobering Your Lead Generation Expectations While Improving It Simultaneously

Lead Generation, Sales Lead Generation, Lead GenerationFirst and foremost, whoever provides your lead generation services should still be a little ways higher than you in terms of knowing the best way to market your financial or accounting related services. That gap is a sign that you still owe some adherence to their expertise. You can question them all you want once you have found a way to generate more sales leads (accounting leads, financial planning leads, financing leads, insurance leads) but until then, you need to sober up your expectations:

  • Test market data – The bulk of market research may be too taxing for you to handle but the results of it are not beyond questioning. For example, simply asking about how old the data is can already imply its relevance to your current lead generation campaign.

Related Content: Lead Generation Tips – Handle Customer Speculation

  • Adapt quickly – When you know your targeting is off, your best bet is to know about it quickly so you can at least adjust for the next lead generation campaign. There is no point crying over spilled milk or wasted contact information. You can only learn what not to repeat and point your lead generation campaign in another direction.
  • Minimize impact – One part of adapting quickly is finding a way to cushion your financial sales lead generation campaign once you know it is starting to misfire. For example, you can try and make small changes that will give you a chance to recycle declined leads.

Related Content: Enter 2013 Looking Back On Your Lead Generation Campaign

  • Look twice before trying again – Once the damage has been done and fixed, trying a better lead generation campaign should be the next quick step. Although, that is provided your next campaign will be better. Review what you did wrong. What your lead generation services did wrong. Find a way to fix both and double check before you go again.

Do not spend too much time pointing fingers on who is to blame. You can attribute mistakes objectively but that should only be for the sake of learning and bettering your lead generation tactics, not discrediting. You do not have the luxury to waste your time on that when you could still generate financial leads.

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