Using Lead Generation To Make Peace With Biggest Critics « ledgerleads_blog

Using Lead Generation To Make Peace With Biggest Critics



April 3rd, 2013

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Critics are often regarded as obstacles to many financial services lead generation campaigns. There is only so much mud you can allow to be thrown at your good name right? Besides, you cannot please everyone (at least not immediately). Everyone (businesses included) always has someone genuinely hating on them.

That does not mean you cannot use lead generation tools to finally make peace with them.

How Lead Generation Can End A Long-Standing Conflict

Lead Generation, Business Lead Generation, Appointment SettingDo not despair that just because there are too many factors to consider, there is nothing in your lead generation arsenal that can call for peace instead of just flipping off your critics again. In fact, it could be your only chance of getting more qualified financial sales leads!

First, start with something simple: Why do they not like you? Do they disagree with your money management style? Do you cater to a larger business market that they wholly despise? Knowing what they found most unpleasant about you can give you something you need immediately to start this kind of peace-making lead generation process: a different image.

Related Content: 2 Lead Generation Lessions From Deviants

  • Can you live with this new approach? – Is it so important to keep denying these critics what they ask of you? Will it ruin future lead generation campaigns if you cave in to their demands? These are actually two-way questions. Until you can prove that a certain approach will cripple your business, you must see to fulfilling the demands of your critics immediately.
  • How much do they want changed? – Not all harsh critics want you to undergo a total makeover. Sometimes your business lead generation process will only return with demands that only concern itself with what is outside, not the core of your business. Maybe they want you to target their industry next for example because they have been waiting too long to see you apply your expertise in its context.

Related Content: Enter 2013 – Looking Back On Your Lead Generation Campaign

  • What improvement can they actually suggest? – The biggest boon there to having critics is that their views help you improve. Some though might say that this is not the concern of critics who sound like they just have a vendetta against you. You will not know that unless your lead generation tools can ask them for any helpful input other than slurs. You might be surprised at how helpful it might be!

Even though there are limits to the number of people you can serve and please in your lead generation campaigns, that does not mean you turn 360 degrees for the ones you deem the most hopeless. Use your business appointment setting process to discuss what is really the problem (and at least try and make a truce)!

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