Critics are often regarded as obstacles to many financial services lead generation campaigns. There is only so much mud you can allow to be thrown at your good name right? Besides, you cannot please everyone (at least not immediately). Everyone (businesses included) always has someone genuinely hating on them.
That does not mean you cannot use lead generation tools to finally make peace with them.
Do not despair that just because there are too many factors to consider, there is nothing in your lead generation arsenal that can call for peace instead of just flipping off your critics again. In fact, it could be your only chance of getting more qualified financial sales leads!
First, start with something simple: Why do they not like you? Do they disagree with your money management style? Do you cater to a larger business market that they wholly despise? Knowing what they found most unpleasant about you can give you something you need immediately to start this kind of peace-making lead generation process: a different image.
Related Content: 2 Lead Generation Lessions From Deviants
Related Content: Enter 2013 – Looking Back On Your Lead Generation Campaign
Even though there are limits to the number of people you can serve and please in your lead generation campaigns, that does not mean you turn 360 degrees for the ones you deem the most hopeless. Use your business appointment setting process to discuss what is really the problem (and at least try and make a truce)!
Archives by Month: