Two Vital Points in Marketing CPA firms « ledgerleads_blog

Two Vital Points in Marketing CPA firms



July 5th, 2016

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • Pinterest
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

There is a humongous competition in the accounting field and CPA firms in order to get more clients. Large CPA firms have in-house marketing and PR teams to take care of business development, sales and marketing. Small CPA firms, however, need to be strategic in their marketing efforts.

A B2B marketing business plan outlines the entire business and helps develop services that meet your target market for your CPA firm. The best marketing plan can help you reach the target audience and increase the bottom line. Developing a marketing plan requires a lot of research and time, but it is a valuable process for your business success.

  1. Know your clients. Know the good clients for your firm that will help as well grow it. Establish criteria to determine this; it may include company size, market niche, and sales volume. For example, if you are targeting SMBs with fewer than 50 employees, make a note of it.
  1. SWOT analysis. Doing a SWOT analysis (Strength, Weaknesses, Opportunities and Threats) will not take much time. Doing this will force you to think about business opportunities in an entire new way. Strength and weaknesses, which are internal to the company, can be changed by working on them. You cannot change opportunities and threats that are external to the company, but you can always keep track of them.

Accountants are considered among the most trusted advisors. Why not use it to your advantage, and get the word out there. B2B marketing plan can be a hectic part for your firm. That is why we at Ledger leads have already formulated the blue print for this converted clients and transform them into sales. In this manner, your CPA firm can focus more on how you can retaliate your brand and CPA name to these individuals. So why not get a partner to help you market your service.

Related Posts Plugin for WordPress, Blogger...
Did you like this? Share it:

Share and Enjoy





Email
Print