When it comes to financial services, there’s really a lot of dread when it comes to the phone. No, telemarketing calls about mortgage schemes or credit card management hardly frighten. What business owners truly fear are calls from collectors and loan sharks.
Unfortunately, these fears only worsen the general attitude towards a necessary evil in the finance industry. Money that is lent must be returned. It’s that simple. But at the same time, marketing the services that ask for that return make you look like a crime lord (or at least, the right hand man of one).
Is there a way to change all this? Can you openly market a service that strikes fear into the hearts of many? How can you call a prospect and help them come to grips with its necessity?
It’s easy to start blaming media, pop culture, or even real criminals for the vilification of debt collection. Does that really make it easier to accept though? No. So instead, why not try something that might even take out the ‘evil’ and just make the service necessary?
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