Okay, as you might know the best way to relax or relieve stress is to take a deep breathe and think of nothing but what you need to focus with. Of course, we usually smoke a pack or drink a little to relieve stress which in return ruins our body slowly. But is taking a deep breath really helps?

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Tags: appointment setting • b2b lead generation • lead generation • sales leads • telemarketing

How do your telemarketers imagine a typical day in your prospect’s work? No doubt you imagine them first reading the paper (or maybe looking up the news online). Usually that just gives you another reason to shift your telemarketing attempts to a later time, when their not busy.

Is that the only thing you can learn from a reading habit?

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Tags: accounting lead generation • b2b marketing • online marketing • online reading • telemarketing • telemarketing for accountants

Late last year, the story of Samantha West, a telemarketer pitching for health insurance leads, caused quite a stir when Time ran an article about how its reporters were able to uncover that the agent had been a robot all along. There was certainly nothing new about ‘robocalls,’ but it was Samantha’s persistent denial of her robotic origins along with an uncanny resemblance to a live person that really unnerved a lot of folks. It turns out, Samantha was part of a growing type of call center service known as ‘agent-assisted automation,’ and it’s something you need to be very, very careful about.

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Tags: insurance lead generation • insurance marketing • lead generation • robocalls • sales leads • telemarketing

Like it or not, luck plays a decisive role in everything you do. Yes, your skills do determine success, but skills alone won’t get you there. In fact, a lot of things you do in finance (like investing) depend on factors other than skill. Another crucial activity where success is a combination of skill and luck is marketing, and today’s post takes you through four steps you can use to make luck work in your favor.

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Tags: b2b marketing • email marketing • finance marketing • financial lead generation • lead generation • multi-channel marketing • sales leads • social media marketing • telemarketing

When it comes to financial services, there’s really a lot of dread when it comes to the phone. No, telemarketing calls about mortgage schemes or credit card management hardly frighten. What business owners truly fear are calls from collectors and loan sharks.

Unfortunately, these fears only worsen the general attitude towards a necessary evil in the finance industry. Money that is lent must be returned. It’s that simple. But at the same time, marketing the services that ask for that return make you look like a crime lord (or at least, the right hand man of one).

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Tags: b2b telemarketing • debt settlement leads • finance telemarketing • lead generation • prospect education • sales leads • telemarketing