March 22nd, 2014
When your target leads are women business decision-makers, it’s not a huge stretch to try and consider workplace gender issues, especially when you think tackling these can help you better understand and engage your leads. Be warned, though, that dwelling too much on things like these can backfire on your campaigns.
February 6th, 2013
Telemarketing is an age-old marketing tool. A lot of marketers still trust it today; however, more are becoming even more reluctant to make use of it in their marketing campaigns. Who could blame these people? After all, there has been a lot of kerfuffle surrounding telemarketing and its use in selling both to business prospects and general consumers.
A lot of people are criticizing the way that the phone is used in generating business leads and has led to the idea of telemarketing being dead. Also, the rise of social media and with email marketing becoming even more prevalent have made this marketing tool seem even less of use in helping a business grow. (more…)