August 1st, 2012
In case you’re still not familiar with the term, upskilling is commonly defined in business as the practice of training one’s in-house workforce to have additional skills. For accounting, this can be an advantage during times when job requirements do not match the skills of the general population. Another advantage could be expanding the range of specializations of your accounting services by increasing the skills of your current employees. On the other hand, doing so should also be complimented by adding variety to the way you generate accounting leads.
For example, if you’ve only been using telemarketing so far then you can either try and upskill if it’s in-house or outsource to a company that is already in the midst of upskilling their call center agents. And yes, they’re out there. Besides, the costs of training could be high and it could still take time just for your own accounting personnel to learn the new skills. You wouldn’t want the cost of your services to skyrocket as a result because your raised up the costs of your own accounting leads.
Now with regards to upskilling itself, here are a few things that marketing can teach you:
- Make sure the basics are covered – Be careful about just upskilling anybody. Start first with those whose current skill set can match the new ones you’d like to add. It’s only common sense that if you’re going to add variety to the accounting skills of your work force, that work force needs to know accounting basics.
- Pick skills that give you an edge – Be aware of current events as well as the current state of your target market. Use market research to help you predict new demands for a certain type of accounting service. After that, you’ll now know which kind of skills you’ll need to invest in.
- Keep an eye on costs – Naturally, you have to make sure that upskilling doesn’t eat too much out of your finances that they’ll raise costs. A rise in cost might not work to your advantage if a lower one was supposed to be your main selling point.
Another thing you need to keep in mind is that you don’t necessarily have to market these new skills. Despite how you’ve predicted a rise in demand for certain accounting services, not all businesses have any real need for them. Don’t present them with too many options that aren’t relevant to their more immediate needs.
Now with that said, it’s now time to see how you (or an outsourced provider) can upskill your current telemarketing service. It can arguably be a lot simpler compared to upskilling your accountants because it’s just about integrating additional forms of marketing:
- Email marketing – Some telemarketing firms are already integrating the use of email so that it can offer support to telemarketing efforts. For example, emails can be used to request permission to call instead of calling directly first.
- Social media – The telemarketing industry has also begun to use social media to a certain degree. The online engagement can be considered as a form of qualification before taking it into the next phase of actually talking with the prospect on the phone.
- Websites – Managing websites and optimizing their content can attract more calls but it takes additional IT-marketing skills to completely succeed.
As the saying goes, variety is the spice of life so upskilling to increase the variety of both your services and B2B lead generation can be a good idea. Outsource though if you want to play it safe.
November 22nd, 2011
As the one that handles the marketing for your bookkeeping firm, there will come a time wherein you will have to generate more leads for the benefit of your business. However, searching for potential clients is a very arduous task that may leave your firm’s resources bone dry. Your need to find prospects that are interested in acquiring services that deal with the recording of their financial transactions including expenses, investments, revenue from sales, and the like.
Generating bookkeeping leads may not even be enough. To become successful in the whole lead generation campaign, the firm needs to acquire leads that will turn into long-term business clients. This way, you are assured to have many more transactions in the future without having to go back to square one of your lead generation campaign.
The best way to do this is to outsource to a telemarketing service. A telemarketing company not only has professional telemarketers that know a thing or two about the services of a bookkeeping firm, there are also data specialist, quality assurance analysts, and account managers that work side by side the call center agents.
This team of experts and professionals makes sure that your campaign stays on the right track by targeting and contacting potential clients that can only be found within your specified target market area. As such, you get the qualified leads and even the appointments you need with near perfect precision.
In truth, there are still other great benefits that you can receive from the services brought by telemarketing companies. To know more about this, you can start contacting a reliable call center today.