December 1st, 2011
Nothing can generate accounting services leads better than the veterans. There are may be new mediums, like email marketing and social media. But, no one cannot deny that there are old school marketing tools that still work wonders, even during this digital revolution. And one of the best that has been widely used is outsourced telemarketing.
But despite the effectiveness and cost-efficiency of using the phone in accounting lead generation, it cannot be denied that there are some who are not in favor of such medium. They have their own reasons not to use this veteran. But before you even dislike the idea of doing appointment setting over the phone, you should first understand how much help you can gain from hiring an outbound call center. And the following list tells you about it.
Freed from the complexity of creating interests and making accounting appointments. Let us be honest. Generating bookkeeping leads, audit leads or cpa leads is not a chicken task. It is complex, time-consuming and very expensive. If you don’t have the know-how, why not ask for professional assistance? By doing so, you are assured that the responsibility is well taken care of by the experts, not the ordinary guys.
It avoids huge expenses. All too often, outsourcing leads to low expenses. No wonder why a lot of companies seek outside support. You too can save your money if you sign up for this undertaking.
You don’t get mere leads, but appointments. Others may offer you only leads but telemarketing firms will provide you with appointments, a face-to-face or phone meeting with the potential client. Isn’t this a better solution?
Now, do you think hiring a BPO partner is not a rewarding experience? Think wisely.
November 23rd, 2011
How often do you hear lawyers scream “Objection!”? Unfortunately, for cold-callers they experience hearing it, however, differently. After all, objection is part of day to day activities. For professional telemarketers, the main goal is to reduce, utmost to eliminate, having objection opportunities in tax lead generation.
Normally, we encounter firsthand experiences wherein some people dissents with what we believe. Some fight back while others capitulate. Cold-calling professionals, just like everybody else, can not guarantee an absolute success activity.
However, this does not mean to say that there is no way to minimize objection rate. There are several ways to easily manage this task.
At the top of the list is good preparation. A soldier armed with ammunition, tactics, and intellect will have a good chance of surviving in a battle field. The same is true when appointment setters are discussed. Having sufficient information or more with the customers needs and profile as well as the company’s products and services will shield a professional telemarketing from getting a red mark.
Second, reduce the opportunities for objections to happen. Appointment setters should know beforehand what sort of inquiries and arguments a prospect may raise.
Another method is to effectively manage objections. When it is inevitable to avoid objection, the best remedy is to correctly answer the objection in a polite manner. Make it sure that the qualified tax leads are not offended and at the same time gets a proper response.
Ready for your next call? You should.
September 30th, 2011
A slogan or a tagline is one of the intangible assets, not literally though, of any company. More often than not, when people hear a particular line, they will be able to associate it to a particular brand. If someone says “Connecting People”, you would recognize it as Nokia’s. That is how popular a slogan is in building a strong brand and fighting off the competition. (more…)