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How to Reduce Objections in Cold-Calling for Tax Lead Generation

November 23rd, 2011

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How often do you hear lawyers scream “Objection!”? Unfortunately, for cold-callers they experience hearing it, however, differently. After all, objection is part of day to day activities. For professional telemarketers, the main goal is to reduce, utmost to eliminate, having objection opportunities in tax lead generation.

Normally, we encounter firsthand experiences wherein some people dissents with what we believe. Some fight back while others capitulate. Cold-calling professionals, just like everybody else, can not guarantee an absolute success activity.

However, this does not mean to say that there is no way to minimize objection rate. There are several ways to easily manage this task.

At the top of the list is good preparation. A soldier armed with ammunition, tactics, and intellect will have a good chance of surviving in a battle field. The same is true when appointment setters are discussed. Having sufficient information or more with the customers needs and profile as well as the company’s products and services will shield a professional telemarketing from getting a red mark.

Second, reduce the opportunities for objections to happen. Appointment setters should know beforehand what sort of inquiries and arguments a prospect may raise.

Another method is to effectively manage objections. When it is inevitable to avoid objection, the best remedy is to correctly answer the objection in a polite manner. Make it sure that the qualified tax leads are not offended and at the same time gets a proper response.

Ready for your next call? You should.


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