The Pareto principle has been a business adage since the start of the 20^th century. Its nearly impossible to keep track of its many surprising applications in marketing and internal management.

However, is it a law that can’t be broken? In the case of marketing for example, is it really impossible for 20% of financial leads to actually be more valuable than the 80%?

It may not break it but you can ‘bend’ the 80/20 rule to a certain degree.

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Tags: financial lead generation • financial leads • generate financial leads • lead generation • pareto principle • qualified financial leads • targeted financial leads