October 11th, 2014
It’s becoming common knowledge that the best leads are generated by targeted campaigns. Whether it’s an active, outbound strategy or an inbound one centered on social media and content, you’ll get more potential customers if you actually know more about what defines them.
Speaking of social though, how much of social data do you use when assessing your financial leads?
You need not only this...
March 6th, 2014
Like it or not, luck plays a decisive role in everything you do. Yes, your skills do determine success, but skills alone won’t get you there. In fact, a lot of things you do in finance (like investing) depend on factors other than skill. Another crucial activity where success is a combination of skill and luck is marketing, and today’s post takes you through four steps you can use to make luck work in your favor.
February 22nd, 2014
Let’s face it some industries can be pretty slow to catch up with every kind of technological breakthrough. And each time, the reasons are as various as the technology itself.
Marketers in the financial services industry are one example. Long have they been challenged on the authenticity of released information, poorly-executed strategies, and other failed opportunities.
December 4th, 2013
There’s no such thing as ‘too-big-to-fail’ in the Twittersphere. That’s what the nation’s largest bank unwittingly proved when a Twitter Q&A session it hosted quickly turned into a runaway PR nightmare. But like any other monumental screw-up, the important thing is to learn from it and move on. And there’s a few great lessons to be had from JPMorgan’s Twitter ordeal last month.