Sometimes misleading content isn’t misleading by any fault on its own. Take this Forbes article on Popeyes shares catching up dangerously close to KFC.

Others may not be so lucky. In an age of increasingly dominating online content, you only want authentic prospects looking you up and converting into high-probability sales leads.

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Tags: accounting lead generation • accounting sales leads • b2b leads • b2b sales leads • kfc • popeyes • sales leads • sales leads for accounting businesses • shares