February 6th, 2013
Telemarketing is an age-old marketing tool. A lot of marketers still trust it today; however, more are becoming even more reluctant to make use of it in their marketing campaigns. Who could blame these people? After all, there has been a lot of kerfuffle surrounding telemarketing and its use in selling both to business prospects and general consumers.
A lot of people are criticizing the way that the phone is used in generating business leads and has led to the idea of telemarketing being dead. Also, the rise of social media and with email marketing becoming even more prevalent have made this marketing tool seem even less of use in helping a business grow. (more…)
January 29th, 2013
It is important that every business today understand the value that having a financial services lead generation program brings to their company. You will be able to attract new business to your company through your own efforts, thus increasing the revenue you make. Such a thing though would require a large investment. As such, not all businesses are able to allocate the needed budget towards such a program.
Luckily, you have the option of outsourcing to a third party service provider. The problem here though is if your company is a good match with outsourced lead generation services. Not all businesses will benefit from having a third party handling their campaign so it is wise to know beforehand as to what the best choice is in regards to the matter. (more…)
January 24th, 2013
As a financial services company, you understand the need to have a lead generation campaign to help you generate more financial services leads -accounting leads, insurance leads, financial planning leads or insurance leads. However, since you are such a company, you may not have the needed expertise in regards to creating a strategy that works to meet your goals.
Creating a good strategy will not be easy. You are going to have to consider the wants and needs of your customers as well as how you are going to approach marketing your company to them. This requires an investment on time, something which you may not have much of to spare. Also, as said above, your expertise may not exactly be enough to help you formulate a strategy that works. (more…)
January 21st, 2013
With all the competition that is out in the world today even financial services firms face having trouble at generating leads. Sure, your firm may offer quality services at a much better rate than your competitors, however, your name is not exactly something which your prospects know, neither do they know that your company exists in the first place. A financial services firm without a solid lead generation strategy is sure to lose the fight in keeping their business afloat.
Today, keeping your business alive is about continuously attracting new customers and making sales. Of course, sales means money, and money is the lifeblood which every business lives one (save maybe for the non-profit ones). So it’s easy to say that without money your business would soon dry up and you would be forced to stop operations. If you are not able to attract new customers to your company, you risk losing the fight against your competitors, and eventually, risk losing your own firm. (more…)
January 18th, 2013
Failing to achieve proper communication and build relationships with their target customers is one of the reasons a company’s financial services lead generation & appointment setting campaign does not do what it is meant to do. Businesses that fail to communicate with their target customers will soon find that their efforts in generating new business leads will be in vain when they cannot get their message across to their prospects in an effective manner.
Why do we need to communicate with customers? Don’t we just need to sell what we have to offer? Wrong! Today, relationships with customers matter more than ever. In doing lead generation for your business, you will receive the most results from being able to communicate with your target prospects, especially when they are the ones coming to you to learn about what you offer. (more…)