sales & marketing « ledgerleads_blog

Why You Aren’t Getting a Steady Stream of Financial Sales Leads

December 26th, 2012

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financial leads, B2B telemarketing, lead generation, business leads, financial sales leadsBusinesses in the financial services industry may not be getting a steady stream of financial sales leads due to various reasons. One such reason is that their lead generation campaigns may not be working the right way. Another reason would be that it’s off-season and no one is really looking to pay for such services at the moment. No matter what the reason though, you still need to have a steady stream of incoming business leads to keep your company profitable.

Truth be told, high-quality financial leads are to be desired by companies in the financial services sector. However, getting a steady stream of those types of leads to flow into your pipeline is a difficult thing to do. So, what is the reason as to why you aren’t getting a steady inflow of leads into your pipeline? (more…)

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How to Use Telemarketing For Lead Generation & Customer Support

December 20th, 2012

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lead generation, B2B telemarketing, business sales leads, financial services leads, financial sales leadsTelemarketing is something that is commonplace within the world of B2B. When it comes to lead generation, plenty of businesses still prefer to make use of this age-old, tried and tested approach to getting themselves high-quality financial services leads. Another thing that telemarketing is commonly used for is in handing customer support.

When we are in possession of certain things, we normally only ever use them for one purpose. For instance, a flashlight gives us light in dark places so we can have sight. It cannot really be used as a lightsaber to fend off attackers (we wish it could though). When it comes to lead generation as well as customer support, telemarketing is flexible enough thus allowing it to be used for both needs.  (more…)

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