April 8th, 2013
It is fairly common knowledge that your accounting lead generation campaign can run into prospects who have a simple, investigatory request. You comply as a way of giving a small demonstration of what you know and what you can do. What if, during the course of this, your lead generation process discover something it ‘was not supposed to?’
April 4th, 2013
Relax, the term ‘party member’ in the title has nothing to do with politics (or even accounting) but all about who you select to acquire your accounting leads. It is also used in popular role-playing games to describe the moments where players can pick and choose who actually gets to participate in combats or missions/quests. So if your accounting leads are the goal of a quest, you have to be careful on who you bring with you!
March 21st, 2013
Sales leads are assets, no matter what form they take or how they are delivered. They are still objects in a sense that they are used by your accounting services to identify potential clients. And like many products, they can be local or imported. However, this will not be about which is better actually. In fact, what is more important is that your sales leads are qualified no matter where they are from.
March 16th, 2013
When qualifying sales leads, it can sometimes get really hard to avoid arguing with a prospect. It feels like the whole lead generation process is no longer about finding interested customers but picking a fight with someone. And given the often sensitive nature of financial-related topics, it should not be surprising. How does one acquire sales leads who look to themselves for every reason to say no?
March 2nd, 2013
Speculation can be quite common in financial services regardless of how ill-advised it may be. Your lead generation campaign however must ensure that such speculation does not go out of hand. You think that only the industries like television, technology, and gaming have to deal with prevailing misconceptions and bad predictions? A financial lead generation strategy also has to double for PR control at some point.