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4 Content Marketing Lessons from This Year’s Oscar Winners

March 8th, 2014

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Still can’t get over that Oscar fever? Well, here’s just what the doctor ordered. Along with the millions upon millions that tuned in to Sunday’s Academy Awards night, it was hard not to be dazzled at the sheer spectacle as it unfolded. But beyond the glitz and glamour, there’s just something about the Oscars that appeals to both the movie fanatic and the marketer in each of us.

When you think about it, a great film is just another piece of content that really got its audience hooked. In content marketing, you call that engagement and, like an Oscar winner, the only way to get to that point is quality. That’s the main secret to winning Oscars, and here’s how you can turn your content into Academy Award material:

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How Luck Can (and Cannot) Define Your Lead Generation Results

March 6th, 2014

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Like it or not, luck plays a decisive role in everything you do. Yes, your skills do determine success, but skills alone won’t get you there. In fact, a lot of things you do in finance (like investing) depend on factors other than skill. Another crucial activity where success is a combination of skill and luck is marketing, and today’s post takes you through four steps you can use to make luck work in your favor.

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Telemarketing the Necessary Evils in Finance

March 3rd, 2014

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When it comes to financial services, there’s really a lot of dread when it comes to the phone. No, telemarketing calls about mortgage schemes or credit card management hardly frighten. What business owners truly fear are calls from collectors and loan sharks.

Unfortunately, these fears only worsen the general attitude towards a necessary evil in the finance industry. Money that is lent must be returned. It’s that simple. But at the same time, marketing the services that ask for that return make you look like a crime lord (or at least, the right hand man of one).

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How Social Creates Speed for Financial Service Marketing

February 22nd, 2014

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Let’s face it some industries can be pretty slow to catch up with every kind of technological breakthrough. And each time, the reasons are as various as the technology itself.

Marketers in the financial services industry are one example. Long have they been challenged on the authenticity of released information, poorly-executed strategies, and other failed opportunities.

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How to Time Your Holiday Email Marketing Spree

December 19th, 2013

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Your email content can have all the games, videos, or all the other winning gimmicks but it could mean nothing if your campaign isn’t planned on schedule. Don’t wait till the last minute to figure out the time as well as the action. It’s like getting ready for a big holiday splurge but if you don’t plan out your purchases, you either wind up over budget or the stuff you wanted got bought ahead of you.

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