May 31st, 2016
After acquiring targeted contact list in B2B marketing, the tighter your targeting list, the higher your response is likely to be. Current customers, of course, respond better than cold prospects. In fact, some companies find that much of their lead-generation work involves finding new opportunities in accounts they already have relationships with. So, it’s not cold prospecting, but it’s still an effort to generate business for new products, new buyer groups, or additional divisions or business units in the account. That said, most B2B marketers focus on entirely new accounts for their lead-generation programs. Let us see the five basic preparations any marketer can do before their lead generation campaign. (more…)
March 31st, 2016
Long before David Mendels became an advisor, he saw the importance of financial planning leads no matter what a person’s age is.
He was in his 20s when a married couple he knew from college were killed in a private plane crash. While their death was devastating enough for loved ones, the agonizing part was that they had a 3-year-old daughter. (more…)
October 2nd, 2015
Essential in the marketing industry, Leads may be the sole reason why some businesses are still standing. But marketers are having a difficult time converting leads into customers. “Quality” leads can turn out to be a failure while “Suspect” leads can turn into big business.
Planning is the best practice for lead follow-up. Lead time is valuable, keep that in mind. And by that, you should know by now that there’s no ideal leads and all leads will need to be guided through the buying process someday.
The trick in lead follow-up is a quick handle on what your leads needs, in order for it to be a success.
July 8th, 2015
With the Quack business on the rise, business owners are taking precautions.
With the constant change in the business world today, we are quite unsure whether some businesses are what they say they would be. We always get that initiative to do something that will make us very wealthy, and that is why some people will grab the opportunity to trick you. (more…)
October 25th, 2014
The standard marketing and lead generation process always has you focusing on what a prospect would like most about your product. It pays though to remember how your product could also be a burden. It helps you anticipate everything from possible customer complaints as well as unintended consequences.