robocalls « ledgerleads_blog

Insurance Lead Generation Tips – Be Human Enough

March 14th, 2014

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Late last year, the story of Samantha West, a telemarketer pitching for health insurance leads, caused quite a stir when Time ran an article about how its reporters were able to uncover that the agent had been a robot all along. There was certainly nothing new about ‘robocalls,’ but it was Samantha’s persistent denial of her robotic origins along with an uncanny resemblance to a live person that really unnerved a lot of folks. It turns out, Samantha was part of a growing type of call center service known as ‘agent-assisted automation,’ and it’s something you need to be very, very careful about.

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