qualified financial sales leads « ledgerleads_blog

Financial Lead Generation To Understand Leaders

June 21st, 2013

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B2B financial lead generation campaigns are always targeting leaders. Even if it is not the CEO, there is more than a good chance that your accounting business is trying to connect with those who are in a position of authority in a company. Therefore, it only makes sense to equip information about how leaders think so that your lead generation strategy can present that which most appeals to them right?

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Using Lead Generation To Make Peace With Biggest Critics

April 3rd, 2013

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Critics are often regarded as obstacles to many financial services lead generation campaigns. There is only so much mud you can allow to be thrown at your good name right? Besides, you cannot please everyone (at least not immediately). Everyone (businesses included) always has someone genuinely hating on them.

That does not mean you cannot use lead generation tools to finally make peace with them.

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