qualified financial leads « ledgerleads_blog

Financial Leads – Bending the 80/20 Rule

August 16th, 2014

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The Pareto principle has been a business adage since the start of the 20th century. Its nearly impossible to keep track of its many surprising applications in marketing and internal management.

However, is it a law that can’t be broken? In the case of marketing for example, is it really impossible for 20% of financial leads to actually be more valuable than the 80%?

It may not break it but you can ‘bend’ the 80/20 rule to a certain degree.

(more…)

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How the Technical Support Group is Directly Related to the Quality of Telemarketing Services

June 28th, 2013

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Team work is extremely important if you want to provide your company with the best telemarketing services regardless of the type of leads you’re generating for them, whether it be insurance leads, financial services leads, tax sales leads, wealth management leads, among others. You must also develop sympathy within your group in order to function properly. However, there are different levels of sympathy that can either make or break you as a team and these are: (more…)

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