When it comes to financial services, there’s really a lot of dread when it comes to the phone. No, telemarketing calls about mortgage schemes or credit card management hardly frighten. What business owners truly fear are calls from collectors and loan sharks.

Unfortunately, these fears only worsen the general attitude towards a necessary evil in the finance industry. Money that is lent must be returned. It’s that simple. But at the same time, marketing the services that ask for that return make you look like a crime lord (or at least, the right hand man of one).

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Tags: b2b telemarketing • debt settlement leads • finance telemarketing • lead generation • prospect education • sales leads • telemarketing