April 12th, 2014
The activities associated with banking, accounting, and other financial-related functions have existed for as long as money itself. From Babylon and Rome to medieval Europe, accountants and financial advisors have always existed in some shape or form.
But while their roles and duties may have grown more complex, their cultural associations remain surprisingly unchanged for the most part. Money-hungry advisors. Penny pinching merchants.
Are these biases? Misconceptions? Actual truths?
In any case, any form of lead generation for accountants is compromised because of these perceptions.