December 22nd, 2012
When bad things happen, we call the emergency hot-line – 911. However, when it comes to business emergencies such as with our lead generation campaigns, can we still pick up the phone and hope that someone is going to come to our aid? Well, we sure hope that someone does because when our efforts at generating financial sales leads go south, we are going to start seeing a drop in sales.
Of course, when we say to dial 911 you are not going to actually be doing so, rather you will be calling for the aid of specialists in the field of lead generation that can help you improve your campaign. Who are these saviors who are just a phone call away? We call them lead generation companies – businesses whose main practice revolved around generating financial services sales leads and in helping other businesses improve their own marketing strategies through their expertise. (more…)
December 20th, 2012
Telemarketing is something that is commonplace within the world of B2B. When it comes to lead generation, plenty of businesses still prefer to make use of this age-old, tried and tested approach to getting themselves high-quality financial services leads. Another thing that telemarketing is commonly used for is in handing customer support.
When we are in possession of certain things, we normally only ever use them for one purpose. For instance, a flashlight gives us light in dark places so we can have sight. It cannot really be used as a lightsaber to fend off attackers (we wish it could though). When it comes to lead generation as well as customer support, telemarketing is flexible enough thus allowing it to be used for both needs. (more…)