marketing « ledgerleads_blog

High-Probability Sales Through Appointment Setting

January 7th, 2013

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appointment setting, lead generation, telemarketing  Where: LDG | mainBusinesses engage in performing all sorts of lead generation tactics to help with generating high-probability sales appointments. Those kinds of B2B appointments, however, are hard to come by. Why is this? Because when a business executes an appointment setting campaign, they need to make sure that their method of appointment setting is able to find high-probability sales leads as well.

Appointment setting would mean nothing if a firm’s chosen method of lead generation is not able to help find the right prospects – qualified sales leads. Why would you even pursue scheduling a B2B appointment with a prospect if you are not able to confirm essential data, such as their company size, if they are planning to switch providers anytime soon, or if they are even considering buying the type of product/service you sell. (more…)

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Lead Generation & Third Parties – Why & When

January 2nd, 2013

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lead generation, sales leadsAs the years roll ever onward, and as costs increase, more and more businesses are looking to hire third party services providers to supplement their daily operations. As such, there are a lot of businesses that have started building their expertise to cater to the needs of businesses that have an apparent need for different kinds of services. One such service that has been in demand over recent years are lead generation services to help with the generation of high-quality sales leads.

Though such a demand may be present, business owners are still a bit on the edge and usually contemplate on whether taking the plunge is worth it. Of course, we need to play it smart and not simply entrust your lead generation campaign into the hands of third party providers who we do not know if they can even produce what we want them to. (more…)

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Detecting Holes in Your Lead Generation Campaign

December 27th, 2012

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lead generation, appointment settingWhen you want to know if there are bugs plaguing your crop fields then you may start with looking for holes in the leaves of your plants. In lead generation, however, there are other indicators as to when there are holes in your campaign.

Farmers don’t like bugs in their fields because they destroy crops, jeopardize the harvest and thus affect the amount of profit made in the end. The same thing happens when there are holes in your lead generation campaign, although you’ll be losing leads instead of green leafy vegetables and other types of crops. (more…)

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Why You Aren’t Getting a Steady Stream of Financial Sales Leads

December 26th, 2012

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financial leads, B2B telemarketing, lead generation, business leads, financial sales leadsBusinesses in the financial services industry may not be getting a steady stream of financial sales leads due to various reasons. One such reason is that their lead generation campaigns may not be working the right way. Another reason would be that it’s off-season and no one is really looking to pay for such services at the moment. No matter what the reason though, you still need to have a steady stream of incoming business leads to keep your company profitable.

Truth be told, high-quality financial leads are to be desired by companies in the financial services sector. However, getting a steady stream of those types of leads to flow into your pipeline is a difficult thing to do. So, what is the reason as to why you aren’t getting a steady inflow of leads into your pipeline? (more…)

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Ledger Leads Weekly Lead Generation Line-Up #1

December 22nd, 2012

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Business owners and managers always need to stay up-to-date with all the latest news. In terms of lead generation, well, you should also brush up on your knowledge to help you come up with new ideas on how to improve your campaign.

As you read this, the holidays are already upon us and so is an inevitable new year. If you did good with your business in 2012, then you may be looking to double your production when 2013 finally comes around. And what better way to start with an increase in production than your own business sales lead generation campaign? (more…)

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