July 19th, 2014
B2B marketing and lead generation are concepts really like to evoke “strictly business” mindset. It’s easy to assume that branding, culture, and lifestyle are automatically thrown out the window.
That doesn’t exactly make it correct though. Lifestyle in particular can be a very important factor when it comes targeting, nurturing, and (obviously) setting appointments. The word is not defined by the separation of work and life. It is essentially the whole package.