life insurance leads « ledgerleads_blog

Reduce Cost Per Lead by Outsourcing Your Insurance Lead Generation

October 5th, 2011

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More often than not, an in-house insurance lead generation demands a lot of expenses. One of which is the employment. All too often, costs include in the recruitment and hiring of new employees, salaries, incentives, commissions and other benefits. Another expenditure is on the facility. The expenses involved are the materials, labor and overhead, as well the repairs and maintenance. Equipments are also incurred, which usually includes the acquisition and other attributable costs. Others may be owing to utilities, management or supervisory salaries, and telecom charges. (more…)

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Using Insurance Telemarketing to Seal Sales-Generating Insurance Appointments

September 27th, 2011

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Several financial service providers have been using telemarketing both in lead generation and appointment setting. Some accounting firms make use of the phone to get accounting leads and tax leads. Financing companies optimize this direct response vehicle in obtaining qualified financing leads. Financial advisers and planners are also maximizing the tool to land in front of targeted prospects and eventually win sales.
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