MasterCard’s Priceless campaign has been going on for 17 years. It’s been parodied, subject to memes, and is a household catchphrase.

But underneath the praise of pop culture, it says something else. It’s something that many in the finance sector constantly ponder about every day: value.

When you’re qualifying finance leads, what do they tell you about value? Specifically, what does it tell you about your own prospect’s pricing?

What are the things they just deem priceless?

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Tags: b2b prospecting • finance lead generation • finance leads • generate finance leads • lead nurturing • lead qualification • master card priceless • qualified finance leads