March 19th, 2014
It’s now half a century since the world first heard the phrase ‘garbage in, garbage out,’ and we’re still unable to get rid of even the most basic data quality issues. But that doesn’t mean the battle against bad data is lost. The truth is that data quality is really far easier than you think. It just boils down to a few simple ideas you can easily apply to data-driven processes like finance lead generation and marketing.
March 15th, 2014
This question is a no-brainer in B2C marketing. In that world, gender-based targeting and positioning tactics are as common as dirt — for obvious reasons. Besides having distinct tastes and preferences, male and female consumers tend to arrive at buying decisions in vastly different ways as well. This begs the $64,000 question: do these differences also affect the way B2B buyers decide?
March 14th, 2014
Late last year, the story of Samantha West, a telemarketer pitching for health insurance leads, caused quite a stir when Time ran an article about how its reporters were able to uncover that the agent had been a robot all along. There was certainly nothing new about ‘robocalls,’ but it was Samantha’s persistent denial of her robotic origins along with an uncanny resemblance to a live person that really unnerved a lot of folks. It turns out, Samantha was part of a growing type of call center service known as ‘agent-assisted automation,’ and it’s something you need to be very, very careful about.
March 8th, 2014
Still can’t get over that Oscar fever? Well, here’s just what the doctor ordered. Along with the millions upon millions that tuned in to Sunday’s Academy Awards night, it was hard not to be dazzled at the sheer spectacle as it unfolded. But beyond the glitz and glamour, there’s just something about the Oscars that appeals to both the movie fanatic and the marketer in each of us.
When you think about it, a great film is just another piece of content that really got its audience hooked. In content marketing, you call that engagement and, like an Oscar winner, the only way to get to that point is quality. That’s the main secret to winning Oscars, and here’s how you can turn your content into Academy Award material:
March 6th, 2014
Like it or not, luck plays a decisive role in everything you do. Yes, your skills do determine success, but skills alone won’t get you there. In fact, a lot of things you do in finance (like investing) depend on factors other than skill. Another crucial activity where success is a combination of skill and luck is marketing, and today’s post takes you through four steps you can use to make luck work in your favor.