December 19th, 2012
Impressions obviously matter in appointment setting. The image that prospects have of your financial planning services will be the one they will carry all the way to the set appointment. They will carry it even after the appointment setting process was a success and they are now an official client.
December 4th, 2012
For businesses, the holiday season seems to be either the best or worst time to generate sales leads. It is not as complicated as it sounds though. It just depends on what market you cater to. And for financial management firms, your sales leads can be generated just in time for Christmas
November 27th, 2012
In doing lead generation, it is wise to know right from the start who you should approach in a particular manner. Of course, not every lead you generate may be as interested as your other prospect so you cannot simply just come at them with the same mentality that you are going to close them soon. The best way to determine how and when to approach a particular prospect is through segmenting your leads lists early on in your campaign.
Why does it matter to do segmentation? Can’t you just deal with all of your prospects in the same way? It’s marketing after all, so why shouldn’t we just toss all our offers at them and hope one bites the hook. Well, truth be told, that way of thinking should now be rendered obsolete. Back then maybe you could have that mindset but today, prospect engagement matters and unless you do marketing in the right way, you are never going to get a good sale. (more…)
November 20th, 2012
People who are not into business will seldom understand the difference between sales and marketing. Some people think that marketers are salespeople, and some think that salespeople all just want to market their products and services. Well, that mentality is wrong. Marketers are in, in a way, in charge of doing lead generation for their company through their advertisements and marketing offers. Salespeople are the ones who handle the generated leads to try and close them.
Now that you have a basic understanding of the difference between marketing and sales, let’s take a look at how you can measure your lead generation results. First off, how can you tell the quality of a lead? Marketers say that a quality lead is one that is qualified; a prospect that shows interest, has a budget and a need for a certain product/service.
Salespeople, however, have something different in mind when it comes to the quality of leads generated. We asked one of your sales reps and he said “effective lead generation campaigns… I measure them if I can close the leads they generate,” So according to our sales representative, he measures the effectiveness of a campaign based on whether he can get somewhere when he gets the leads handed down to him. (more…)
November 14th, 2012
Lead generation is no easy task and neither is being a telemarketing company that specializes in doing it. For any start-up company that wants to be successful in generating leads through B2B telemarketing, well, it’s going to be a long road ahead.
Being a successful lead generation telemarketing company is not purely about generating leads for your clients, although that is what being such a business is about. So just what does it take to become a successful lead generation company? We will answer that question in this post so keep on reading!
For any company, not just one that generates leads, success is sought after. However, it isn’t always easy to achieve especially when you have the wrong things in mind. As such, here are some essential ideas on how to succeed in this field of industry. (more…)