lead generation « ledgerleads_blog

Night Time – Crunch Time for Lead Generation

February 22nd, 2013

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When the clock strikes 5pm, some of us are ready to head on out (except for those who love overtime work) and step back into the comfort of our homes – either that or go get a drink with the guys. Once that happens, well, there wouldn’t really be anyone left in the office to handle your lead generation campaign. And because of that you’re missing out on the chance to generate some good leads.

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The Importance of Seeking Help in Financial Lead Generation

February 21st, 2013

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Before you take the reigns and start executing your own financial lead generation campaign, you must first realize one thing: the importance of proper assistance. Why? Because everybody needs a little help every now and then, especially financial services firms that seek to increase their sales.

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B2B Telemarketing – The Good, the Bad, the Ugly

February 20th, 2013

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Why do businesses employ the use of B2B telemarketing as part of their strategies? Why to increase sales, of course. How does telemarketing do this? The answer is through helping a company find new business and generate sales leads. Sounds good doesn’t it?

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You, the Phone, and Financial Lead Generation

January 25th, 2013

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lead generation, financial sales leads, telemarketing, financial services lead generation, financial planning leads, accounting services leads, tax sales leads, financing leads, insurance sales leads, business sales leads, telemarketing, outbound telemarketingMarketing financial services and generating business sales leads is a difficult tasks that many companies within this industry face. Due to the fact that it is a service that deals with money though, it is often sought after by many businesses that need a helping hand in financial affairs. Even with a much sought after service, financial services lead generation is still a difficult task and many financial services firms often need to go to great lengths just to market their companies.

When it comes to selling services related to finances, deals are usually done over a long amount of time. A single proposal could be looked at for months on end before a company decides to either go with the services offered by one company or to seek out another potential provider. One thing is for certain though and that is that generating leads cannot be achieved through common marketing tactics executed by other businesses across other industries. (more…)

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Questions on Outsourcing Financial Lead Generation

January 24th, 2013

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lead generation, financial services leads, lead generation company, financial lead generation, accounting leads, insurance leads, financial planning leads, financing leads, tax sales leads, bookkeeping leadsAs a financial services company, you understand the need to have a lead generation campaign to help you generate more financial services leads -accounting leads, insurance leads, financial planning leads or insurance leads. However, since you are such a company, you may not have the needed expertise in regards to creating a strategy that works to meet your goals.

Creating a good strategy will not be easy. You are going to have to consider the wants and needs of your customers as well as how you are going to approach marketing your company to them. This requires an investment on time, something which you may not have much of to spare. Also, as said above, your expertise may not exactly be enough to help you formulate a strategy that works. (more…)

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