lead generation « ledgerleads_blog

Should Accounting Lead Generation Find Out Things It Should Not?

April 8th, 2013

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It is fairly common knowledge that your accounting lead generation campaign can run into prospects who have a simple, investigatory request. You comply as a way of giving a small demonstration of what you know and what you can do. What if, during the course of this, your lead generation process discover something it ‘was not supposed to?’

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Find Accounting Leads By Picking The Right Party Members

April 4th, 2013

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Relax, the term ‘party member’ in the title has nothing to do with politics (or even accounting) but all about who you select to acquire your accounting leads. It is also used in popular role-playing games to describe the moments where players can pick and choose who actually gets to participate in combats or missions/quests. So if your accounting leads are the goal of a quest, you have to be careful on who you bring with you!

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Using Lead Generation To Make Peace With Biggest Critics

April 3rd, 2013

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Critics are often regarded as obstacles to many financial services lead generation campaigns. There is only so much mud you can allow to be thrown at your good name right? Besides, you cannot please everyone (at least not immediately). Everyone (businesses included) always has someone genuinely hating on them.

That does not mean you cannot use lead generation tools to finally make peace with them.

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Make It Easier on Your Sales Reps Through Appointment Setting

March 22nd, 2013

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Appointment Setting, Lead Generation

Companies that seek to find new business usually have a team of their sales representatives wander the streets and visit the offices of their likely prospects. Maybe in the past that would have worked, but today such strategies rarely have any major effect. In this modern day and age, one of the best strategies when it comes to dispatching sales reps is through appointment setting.

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When Sales Leads Are Imported

March 21st, 2013

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Sales leads are assets, no matter what form they take or how they are delivered. They are still objects in a sense that they are used by your accounting services to identify potential clients. And like many products, they can be local or imported. However, this will not be about which is better actually. In fact, what is more important is that your sales leads are qualified no matter where they are from.

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