lead generation for financial advisers « ledgerleads_blog

Lead Generation Tips – Should Marketers Play With Semantics?

May 3rd, 2014

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Jargon in any industry is often less well-received by prospects (particularly those mistrustful of corporate culture).

Unfortunately, those who work in finance, accounting, and (perhaps most of all) insurance really get the short end of the stick when you play around with the terms too freely.

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