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4 Life-changing Social Media Lessons from JPMorgan’s #TwitterFail

December 4th, 2013

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There’s no such thing as ‘too-big-to-fail’ in the Twittersphere. That’s what the nation’s largest bank unwittingly proved when a Twitter Q&A session it hosted quickly turned into a runaway PR nightmare. But like any other monumental screw-up, the important thing is to learn from it and move on. And there’s a few great lessons to be had from JPMorgan’s Twitter ordeal last month.

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