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Can B2B Appointment Setters Apply Gender Appeal?

March 15th, 2014

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This question is a no-brainer in B2C marketing. In that world, gender-based targeting and positioning tactics are as common as dirt — for obvious reasons Remember. Besides having distinct tastes and preferences, male and female consumers tend to arrive at buying decisions in vastly different ways as well 코코 더빙 다운로드. This begs the $64,000 question: do these differences also affect the way B2B buyers decide?

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