insurance telemarketing « ledgerleads_blog

Why Opt for Insurance Telemarketing?

October 19th, 2011

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There are many marketing tools today. Broadcast campaign is one of them. It makes use of various media, like TV and radio, to advertise goods and/or services. Another instrument is direct mail. Sending personalized messages coupled with a professional-looking design is still being maximized by some companies. Others utilize telemarketing. They call targeted prospects to create interests, make follow-ups or set up appointments. There are also digital tools. These include social media, search engine marketing, search engine optimization, online advertising, email campaign and cost per action. (more…)

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Guidelines in Setting Up an Insurance Telemarketing Campaign

October 10th, 2011

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Using cold-calling for insurance lead generation and insurance appointment setting remains a strength in marketing. Although using the phone is quite annoying for some, the apathy can be reduced or eliminated by building rapport rather than immediately pushing for a sale. Also, it is the fastest way to land in front of sales-ready prospects who are just waiting for you to contact them. If done properly, insurance telemarketing produces maximum results at a quicker pace. (more…)

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Using Insurance Telemarketing to Seal Sales-Generating Insurance Appointments

September 27th, 2011

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Several financial service providers have been using telemarketing both in lead generation and appointment setting. Some accounting firms make use of the phone to get accounting leads and tax leads. Financing companies optimize this direct response vehicle in obtaining qualified financing leads. Financial advisers and planners are also maximizing the tool to land in front of targeted prospects and eventually win sales.
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