May 10th, 2012
Now whether they’re email marketing leads, telemarketing leads, or website leads, your insurance company needs to make sure that these leads have enough interest to sit things through with your sales team and have a high chance of coming out with a sale. Of course, there are cases when a sales team would still like a good deal of involvement in influencing the outcome. However, that doesn’t mean that even those efforts can’t be boosted by a qualification process.
One good type of such a process is through converting your insurance leads into set appointments. Here are two ways that an appointment can tie down a potential client’s attention strictly on you:
- There’s a time and place – Decision makers are often busy and no matter what communication tool you use for marketing, they can’t spend so much time on the other end of it. Setting the time and place to learn more gives them an obligation to put you in their schedule.
- The prospect of more information – As with number one, there’s only so much you can give away on a phone. Telling them what matters up front though will get them more interested in learning the finer details of your offer.
On the chances that you’re already struggling as it is just getting the information for leads alone, that’s not a problem either. There’s more than one lead generation company out there that you can outsource and comes with the additional service of setting appointments from those leads.
October 21st, 2011
“If you cannot do it on your own, why not outsource?”
There are some things that you can’t do on your own and there are resources that you do not own. For instance, you hire a cleaning service company to keep your offices free of litter, dust and dirt. Or, you get the services of an accounting firm to audit your financial statements. These are just some instances where outside support is needed owing to the fact that you do not have a monopoly of assets. (more…)
October 10th, 2011
Using cold-calling for insurance lead generation and insurance appointment setting remains a strength in marketing. Although using the phone is quite annoying for some, the apathy can be reduced or eliminated by building rapport rather than immediately pushing for a sale. Also, it is the fastest way to land in front of sales-ready prospects who are just waiting for you to contact them. If done properly, insurance telemarketing produces maximum results at a quicker pace. (more…)
October 5th, 2011
More often than not, an in-house insurance lead generation demands a lot of expenses. One of which is the employment. All too often, costs include in the recruitment and hiring of new employees, salaries, incentives, commissions and other benefits. Another expenditure is on the facility. The expenses involved are the materials, labor and overhead, as well the repairs and maintenance. Equipments are also incurred, which usually includes the acquisition and other attributable costs. Others may be owing to utilities, management or supervisory salaries, and telecom charges. (more…)
September 27th, 2011
Several financial service providers have been using telemarketing both in lead generation and appointment setting. Some accounting firms make use of the phone to get accounting leads and tax leads. Financing companies optimize this direct response vehicle in obtaining qualified financing leads. Financial advisers and planners are also maximizing the tool to land in front of targeted prospects and eventually win sales.