October 10th, 2011
Using cold-calling for insurance lead generation and insurance appointment setting remains a strength in marketing. Although using the phone is quite annoying for some, the apathy can be reduced or eliminated by building rapport rather than immediately pushing for a sale. Also, it is the fastest way to land in front of sales-ready prospects who are just waiting for you to contact them. If done properly, insurance telemarketing produces maximum results at a quicker pace. (more…)
October 7th, 2011
Selling insurance programs is undoubtedly a tough job, especially with the gloomy financial conditions we have at the present time. Consumers are now very gingerly on the products that are being advertised and sold, be it online and offline. Also, their guard is up because of some lies and scandals in the insurance industry. I would not be surprised why firms are climbing a steep hill in generating insurance sales leads and insurance appointments. (more…)
October 5th, 2011
More often than not, an in-house insurance lead generation demands a lot of expenses. One of which is the employment. All too often, costs include in the recruitment and hiring of new employees, salaries, incentives, commissions and other benefits. Another expenditure is on the facility. The expenses involved are the materials, labor and overhead, as well the repairs and maintenance. Equipments are also incurred, which usually includes the acquisition and other attributable costs. Others may be owing to utilities, management or supervisory salaries, and telecom charges. (more…)
September 27th, 2011
Several financial service providers have been using telemarketing both in lead generation and appointment setting. Some accounting firms make use of the phone to get accounting leads and tax leads. Financing companies optimize this direct response vehicle in obtaining qualified financing leads. Financial advisers and planners are also maximizing the tool to land in front of targeted prospects and eventually win sales.