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Generating Finance Leads While Enjoying Your Own Finances

June 14th, 2014

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The term eating your own dog food tends to carry negative connotations of not enjoying your own products. What makes this really misleading however is the fact that there are plenty of businesses big and small where the employees enjoy their own products and services.

Even a consulting firm can generate its own finance leads and not feel guilty about employing its own information and expertise. But perhaps, the best way to do this is to understand why this is commonly believed to be harmful to a business.

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What Do Your Finance Leads Teach About Value?

April 28th, 2014

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MasterCard’s Priceless campaign has been going on for 17 years. It’s been parodied, subject to memes, and is a household catchphrase.

But underneath the praise of pop culture, it says something else. It’s something that many in the finance sector constantly ponder about every day: value.

When you’re qualifying finance leads, what do they tell you about value? Specifically, what does it tell you about your own prospect’s pricing?

What are the things they just deem priceless?

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