July 12th, 2014
Sometimes the best B2B marketing campaigns end up going downhill. Despite promising starts, you just didn’t as many accounting leads as you expected. It’s like what’s happening in Brazil right now. Not only did the home team suffer a crushing defeat, they’re biggest rival is set to win the World Cup on their home turf.
This might also be bad news to all marketers who’ve been heavily riding Brazil’s World Cup crazy train. Seeing all the hope and aspiration swept under by the German boot, it looks like the party’s already over. What’s a marketer to do? What can they do every time a honeymoon campaign comes to an abrupt end?
You get ready for the next one, that’s what.
April 4th, 2013
Relax, the term ‘party member’ in the title has nothing to do with politics (or even accounting) but all about who you select to acquire your accounting leads. It is also used in popular role-playing games to describe the moments where players can pick and choose who actually gets to participate in combats or missions/quests. So if your accounting leads are the goal of a quest, you have to be careful on who you bring with you!