December 4th, 2013
There’s no such thing as ‘too-big-to-fail’ in the Twittersphere. That’s what the nation’s largest bank unwittingly proved when a Twitter Q&A session it hosted quickly turned into a runaway PR nightmare. But like any other monumental screw-up, the important thing is to learn from it and move on. And there’s a few great lessons to be had from JPMorgan’s Twitter ordeal last month.