financial planning lead generation « ledgerleads_blog

Reasons Not to Ignore Outsourced Telemarketing in Generating Financial Planning Leads

September 29th, 2011

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Several companies do not like the idea of paying outsourced telemarketing service for financial planning lead generation and appointment setting. They think that cold-calling is too old, in fact obsolete, to use against today’s digital tools like email marketing and social media. Also, the implementation of the Do Not Call Registry along with other legal, regulatory and privacy guidelines have prevented telemarketers to reach other targeted prospects. Apart from these two, still there are other reasons why some firms have reservations to use phone marketing. (more…)

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