May 11th, 2013
As a financial planning firm, your lead generation campaign could just be another problem in the long quiz of money and math. And no matter what problem it is, the numbers alone can tell you everything right? Unfortunately, the prospects on the other and of your lead generation process do not always think the same way.
April 19th, 2013
If you have been running financial planning lead generation campaigns for a long time, there is tendency for your business to feel the equivalent to old bones. As you generate more and more sales leads for your financial planning firm, you realize that the gap between how you view money and how younger businesses view it is getting wider. A new lead generation approach could be required to bridge that gap.
April 16th, 2013
Many like their lead generation campaigns easy (even among those who know the more sober truth that it is not). More than that, many prospects might even agree with you. Who does not want cheaper financial services or a faster qualification process every time they subject themselves to the lead generation process?
January 29th, 2013
It is important that every business today understand the value that having a financial services lead generation program brings to their company. You will be able to attract new business to your company through your own efforts, thus increasing the revenue you make. Such a thing though would require a large investment. As such, not all businesses are able to allocate the needed budget towards such a program.
Luckily, you have the option of outsourcing to a third party service provider. The problem here though is if your company is a good match with outsourced lead generation services. Not all businesses will benefit from having a third party handling their campaign so it is wise to know beforehand as to what the best choice is in regards to the matter. (more…)