financial lead generation « ledgerleads_blog

Finance Lead Generation Tips – When Your Good Advice Backfires

June 7th, 2014

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Good business advice generates a lot of positive effects, marketing wise. It creates and nurtures trust. It establishes credibility. It sets up the sales-readiness that every financial lead generation is supposed to aim for.

But when it comes to advice, emotion tends to play a powerful role, even in ways that often surprises B2B marketers. Take anger for example. You don’t need World War propaganda to see how prospect’s are more prone to action when you rile them up and point them to a common enemy.

Unfortunately, what happens when this backfires? What happens when your impassioned speech about certain financial ideals provoked the occasional backlash from a disappointed customer?

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How Luck Can (and Cannot) Define Your Lead Generation Results

March 6th, 2014

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Like it or not, luck plays a decisive role in everything you do. Yes, your skills do determine success, but skills alone won’t get you there. In fact, a lot of things you do in finance (like investing) depend on factors other than skill. Another crucial activity where success is a combination of skill and luck is marketing, and today’s post takes you through four steps you can use to make luck work in your favor.

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How the Technical Support Group is Directly Related to the Quality of Telemarketing Services

June 28th, 2013

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Team work is extremely important if you want to provide your company with the best telemarketing services regardless of the type of leads you’re generating for them, whether it be insurance leads, financial services leads, tax sales leads, wealth management leads, among others. You must also develop sympathy within your group in order to function properly. However, there are different levels of sympathy that can either make or break you as a team and these are: (more…)

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Lead Generation Tips – Understand How A Prospect Sees Value

June 27th, 2013

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Normally, you would only view your financial lead generation strategy as way to present your financial planning business as a really high value service. However, many prospects see values in other parties apart from just the people serving them. So instead, why not plan your lead generation campaign with the goal of how far their definitions of value go? One Forbes article cites Warren Buffett as proof that value could mean a lot of things in financial planning.

Lead Generation, Financial Lead Generation, Sales Leads

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Financial Lead Generation To Understand Leaders

June 21st, 2013

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B2B financial lead generation campaigns are always targeting leaders. Even if it is not the CEO, there is more than a good chance that your accounting business is trying to connect with those who are in a position of authority in a company. Therefore, it only makes sense to equip information about how leaders think so that your lead generation strategy can present that which most appeals to them right?

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