August 16th, 2014
The Pareto principle has been a business adage since the start of the 20th century. Its nearly impossible to keep track of its many surprising applications in marketing and internal management.
However, is it a law that can’t be broken? In the case of marketing for example, is it really impossible for 20% of financial leads to actually be more valuable than the 80%?
It may not break it but you can ‘bend’ the 80/20 rule to a certain degree.
August 2nd, 2014
The generational shifts in the workplace population aren’t just affecting companies internally. They’re also creating new possibilities in the financial services sector. As such, your financial lead generation strategy might work best by aligning your overall message with these particular possibilities.
July 26th, 2014
The idea of overkill is usually seen in one or two ways. The first is pulling out all the stops, regardless of victory already being achieved. The second is becoming excessive than necessary in order to accomplish a particular goal.
When generating sales leads, success can actually come in the form of one or the other. There are times when you end up outdoing yourself despite reaching, say, your monthly quota. How do you tell though if this is the sort of positive or negative sort of overkill?
July 19th, 2014
B2B marketing and lead generation are concepts really like to evoke “strictly business” mindset. It’s easy to assume that branding, culture, and lifestyle are automatically thrown out the window.
That doesn’t exactly make it correct though. Lifestyle in particular can be a very important factor when it comes targeting, nurturing, and (obviously) setting appointments. The word is not defined by the separation of work and life. It is essentially the whole package.
June 14th, 2014
The term eating your own dog food tends to carry negative connotations of not enjoying your own products. What makes this really misleading however is the fact that there are plenty of businesses big and small where the employees enjoy their own products and services.
Even a consulting firm can generate its own finance leads and not feel guilty about employing its own information and expertise. But perhaps, the best way to do this is to understand why this is commonly believed to be harmful to a business.