It’s now half a century since the world first heard the phrase ‘garbage in, garbage out,’ and we’re still unable to get rid of even the most basic data quality issues. But that doesn’t mean the battle against bad data is lost. The truth is that data quality is really far easier than you think. It just boils down to a few simple ideas you can easily apply to data-driven processes like finance lead generation and marketing.

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Tags: b2b lead generation • b2b marketing • data driven marketing • data quality • finance lead generation • lead generation • sales lead