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How Luck Can (and Cannot) Define Your Lead Generation Results

March 6th, 2014

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Like it or not, luck plays a decisive role in everything you do. Yes, your skills do determine success, but skills alone won’t get you there. In fact, a lot of things you do in finance (like investing) depend on factors other than skill. Another crucial activity where success is a combination of skill and luck is marketing, and today’s post takes you through four steps you can use to make luck work in your favor.

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How to Time Your Holiday Email Marketing Spree

December 19th, 2013

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Your email content can have all the games, videos, or all the other winning gimmicks but it could mean nothing if your campaign isn’t planned on schedule. Don’t wait till the last minute to figure out the time as well as the action. It’s like getting ready for a big holiday splurge but if you don’t plan out your purchases, you either wind up over budget or the stuff you wanted got bought ahead of you.

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