March 8th, 2014
Still can’t get over that Oscar fever? Well, here’s just what the doctor ordered. Along with the millions upon millions that tuned in to Sunday’s Academy Awards night, it was hard not to be dazzled at the sheer spectacle as it unfolded. But beyond the glitz and glamour, there’s just something about the Oscars that appeals to both the movie fanatic and the marketer in each of us.
When you think about it, a great film is just another piece of content that really got its audience hooked. In content marketing, you call that engagement and, like an Oscar winner, the only way to get to that point is quality. That’s the main secret to winning Oscars, and here’s how you can turn your content into Academy Award material: