February 25th, 2013
People who go against social norms both willingly and unwillingly are those who we label as deviants. Social norms are what we believe is acceptable behavior in a given context. Okay, now you may be asking yourself just what could you possibly learn from societal deviants when it comes to financial services lead generation?
November 27th, 2012
In doing lead generation, it is wise to know right from the start who you should approach in a particular manner. Of course, not every lead you generate may be as interested as your other prospect so you cannot simply just come at them with the same mentality that you are going to close them soon. The best way to determine how and when to approach a particular prospect is through segmenting your leads lists early on in your campaign.
Why does it matter to do segmentation? Can’t you just deal with all of your prospects in the same way? It’s marketing after all, so why shouldn’t we just toss all our offers at them and hope one bites the hook. Well, truth be told, that way of thinking should now be rendered obsolete. Back then maybe you could have that mindset but today, prospect engagement matters and unless you do marketing in the right way, you are never going to get a good sale. (more…)
November 14th, 2012
Often enough marketers find that using telemarketing to perform lead generation does not always yield the results they desire. What could be causing this however may be of their own doing. Improper handling of your telemarketing campaign can seriously affect your results in generating leads so it is best that you know what you are doing wrong so that you can get to fixing it immediately.
One of the many things that marketers that use telemarketing to do lead generation is that they often say the wrong things. When giving a sales pitch through the phone, you still need to be wary of the words that come out of your mouth. If you say the wrong thing, you could lose the interest if your prospect and thus the chance to get a lead vanishes down the drain. As such, it is important that a telemarketer know what and what not to say when dealing with a prospect. (more…)