business lead generation « ledgerleads_blog

Financial Lead Generation – A New School of Cool

August 2nd, 2014

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The generational shifts in the workplace population aren’t just affecting companies internally. They’re also creating new possibilities in the financial services sector. As such, your financial lead generation strategy might work best by aligning your overall message with these particular possibilities.

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Using Lead Generation To Make Peace With Biggest Critics

April 3rd, 2013

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Critics are often regarded as obstacles to many financial services lead generation campaigns. There is only so much mud you can allow to be thrown at your good name right? Besides, you cannot please everyone (at least not immediately). Everyone (businesses included) always has someone genuinely hating on them.

That does not mean you cannot use lead generation tools to finally make peace with them.

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Sales Leads – Learn To Double Team With Them!

March 16th, 2013

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Sales Leads, Financal Sales Leads, Lead Generation

When qualifying sales leads, it can sometimes get really hard to avoid arguing with a prospect. It feels like the whole lead generation process is no longer about finding interested customers but picking a fight with someone. And given the often sensitive nature of financial-related topics, it should not be surprising. How does one acquire sales leads who look to themselves for every reason to say no?

 

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Finding Sales Leads In Old Fortunes

February 28th, 2013

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Old fortunes sound like the stuff of stories but they can be a source of sales leads for real life financial services. Seeing as wealth management is under its umbrella, it is actually not surprising for advisors and other financial experts buzzing upon news of someone inheriting great wealth (even more if they are looking for some help in handling it). Regardless, certain steps must be taken before you can consider them sales leads.

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